We are deeply disappointed to be sharing that the mediator has determined that the parties are too far apart to meaningfully continue the mediation process. This means the confidentiality requirement and media blackout is paused. With the help of the mediator, we were finally able to force the ICA to provide an on the record proposal that we will share with the membership.

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This Labour Day will mark the 496th day ACTRA has been shamefully lockout by the Institute of Canadian Advertisers (ICA). Our sibling unions across the border, SAG-AFTRA and the WGA, are on strike. Our industry is at a crucial moment in time. Workers’ rights and the power of collective mobilization is more important than ever. 

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On Tuesday, August 22, ACTRA, the union representing performers who make commercials, will be demonstrating outside multiple Wendy’s Canada locations across the country to bring public attention to the ongoing labour boycott of union-busting brands. Wendy’s fast-food outlets are one of the major brands using an advertising agency that has locked out ACTRA members for more than 16 months.

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SAG-AFTRA went on strike, taking on the studios just as we were invited back to the NCA bargaining table by the ICA. The good news is that the media interest over the SAG-AFTRA strike has allowed us to shine an even greater spotlight on our lockout. We have done many interviews on all forms of news media outlets (radio, broadcast news, etc.). With each opportunity, we highlighted that ACTRA members have been in a 16-month illegal lockout by the ICA. We will keep doing our due diligence in taking advantage of every platform to get the message out. 

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