TORONTO, ON (April 17, 2024) – The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) welcomes the federal government’s positive steps to support Canada’s creative sector within yesterday’s Federal Budget announcement but is disappointed it fails to include any urgently needed artificial intelligence safeguards.

“ACTRA is pleased the 2024 Budget includes much needed investment to support Canada’s entertainment industry, but performers are disappointed there is no commitment to ensure much needed AI protections for the livelihood and image of performers” said Eleanor Noble, ACTRA National President. “With the rise of AI and the proliferation of deep fakes, we need to see these issues tackled with more urgency.”

We are pleased to see the 2024 Federal Budget does include significant investments in the media sector, including funding commitments to the Canada Media Fund, CBC/Radio Canada, Telefilm and the Indigenous Screen Office.

To read ACTRA’s pre-Budget submission, please click here.    

About ACTRA:
ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of professional performers working in recorded media in Canada. ACTRA represents the interests of over 28,000 members across the country – the foundation of Canada’s highly acclaimed professional performing community.

Contact: Carol Taverner, ACTRA National Public Relations Officer: